Recommended Standards for ekwa marketing websites

April 12, 2017
  • Ekwa.com
  • GrowingDentist.com
  • GrowingMD.com
  • MarketingIsGrowingConfidence.com
  • GrowingVt.com
  • GrowMyReviews.com

For usability considerations and for consistency across ekwa marketing website, the following standards are recommended follow.

Logo Style

Text Base logo (Typographic logo)

Colors for Logo

Blue Dark Blue White Black
       

Website Platform

WordPress is the preferred content management platform – Click to Download ekwa WordPress Theme

Framework

Bootstrap (Already bootstraps integrated with above mentioned WordPress Theme)

Screen resolution

Pages should work at any resolution

  • Optimize for 1024×768, which was the most widely used screen size for a long time.
  • Do not design solely for a specific monitor size unless you have been specifically commissioned to do so – because screen sizes vary among users. Window size variability is even greater since users don’t always maximize their browsers (especially if they have large screens).
  • Use a liquid layout that stretches to the current user’s window size (that is, avoid frozen layouts that are always the same size).

Website Colors

Blue Dark Blue White Black
       

Typography

Font Type: Roboto is the preferred font type (https://fonts.google.com/specimen/Roboto)

Content Type Font Style & Color Font Size
Regular website content Roboto Regular –
Color –
#333333 or #000000
15px
<H1> Heading Roboto Bold
With 20px bottom margin
Color: #1b315e
36px
<H2> Heading Roboto Bold
With 20px top margin and 10px bottom margin
Color: #1b315e
24px
<H3> Heading Roboto Bold
With 20px top margin and 10px bottom margin
Color: #1b315e
18px

Website Header

For usability considerations and for consistency across ekwa marketing website, the following elements are recommended for inclusion in the website header.

  1. Logo: All official web pages logo should be placed left side of the header.
  2. Contact Numbers*: Contact numbers should be placed right side of the header.
  3. Navigation: Navigation should be placed below the logo in a new row. *Logo and navigation should be on the same row if the contact numbers do not include on website header.

Website Layout and Grid

Grid – 1200px / 12 Grids

  • Website layout should be 1 column or 2 columns. Always the content column should be left.
  • Padding margin: Use the only framework specified default padding and margin. Custom padding/margin not allowed. .

Website Footer

For usability considerations and for consistency across ekwa marketing website, the following elements are recommended for inclusion in website footer.

  • Copyright Notice: All webpages must include a copyright notice. The three required elements of this copyright notice are: a) the word “copyright” or the copyright symbol ©, but not both;

    b) the year, which may be a single year or a range, and which for actively maintained sites should always be updated with the current year

    c) the phrase “Ekwa Marketing – Teams of experts performing over 25 Internet marketing services. Our clients dominate local search traffic!”

    Some examples:
    Copyright 2017 Ekwa Marketing
    Ekwa Marketing – Teams of experts performing over 25 Internet marketing services. Our clients dominate local search traffic!

  • Link to Site Map
  • Link to Site Policies
  • Social Media profile links

Other Standards

  • Security Standards: Required SSL (https://)
  • Contact Information: All webpages must include a contact phone number or email address or a link to contact form.

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